About
Who am I?
With over 20 years of experience, I am an entrepreneur, Executive Consultant and strategic consultant. My expertise crosses human development, business strategy, marketing, human resources, private law and mediation.
What sets me apart: the ability to work simultaneously across three levels of transformation, within one integrated framework.
Three transformation levels
Personal transformation
Clarity, confidence, direction and meaning.
Professional transformation
Career transitions, leadership, growth.
Business transformation
Structure, launch, grow and optimize.
Areas of expertise
Founder of CatalystiumPro Group
This same approach — combining strategic rigor and human support — led me to found CatalystiumPro Group, which extends it to the scale of a group: strategic advisory, coaching & training, digital execution and venture building. It is also within the Group that I launched CatalystCircle, a relationship network bringing together Business Angels, experts and project holders.
catalystiumpro.comSpeaking & media
I am happy to speak on entrepreneurship, structuring SMEs and organizations, leadership, and business coaching — for an interview, a podcast, a panel or a speaking engagement.
Topics I enjoy discussing:
- Structuring a business so it lasts
- Entrepreneurship in Morocco: from idea to structure
- Coaching without doing the work for the client: supporting decisions
- Venture building and investing in the Moroccan ecosystem
- Leadership and professional transformation